If you chose to continue reading this article due to the title, you are most probably EITHER already working with social media to advertise and be heard in the social media OR you want to dip your finger in the social media and want to know what works.
Here is our list of 8 things to do NOW to BETTER reach your audience digitally. You can find more things if you look around, but we believe that if you cover these 8 points, you are ready to roll.
- 1.Recognize your target
- 2. Personalize your content according to your audience
- 3. Use the right tone and language
- 4. Stay focused, Stay Simple
- 5.Use humour wherever possible!
- 6.Think about the FORMAT of your content
- 7.Time and Frequency
- 8.Quality Content
Use tools provided by social media to find what your target like, how old they are, where they live, and more. You can start by creating an avatar of your audience and recognizing them will invariably change the way you interact with them.
Listen, youths love watching videos (not all, but most). Maybe there is a way to make that old boring text into a video. If not, make it into a digestible image. Observe how your audience receive your posts; if they seem to like videos, make more of that. No need to compromise the content, but the personalizing it is a start.
Maybe many of you just found the above text visually unappealing, but if you are chatting with the hip kids, this is how you might receive their replies. So, you’ve got to find the common ground too. Do stick with your personality, but understand that language and the tone sets a lot of posts apart.
Having one idea at a time and precisely sticking to it makes the reader more comfortable. If the reader is interested in your post, but finds it complex and does not know what to do next with the information, you have failed.
Reflect about what content would best work with which format. Formats like video, images, music, slides, interviews, long articles, short texts etc. should be used with care. However, note that the format should complement the content, not overpower it.
Fixing a regular time also helps. If your audience is 21 year old college students, better not post during the college hours.
Evidently, a Facebook post is alive for less than 2 hours. So, if you only post once a month, realistically your audience will not be waiting for your single post.
We are sure that you have used few of the above 8 already. Try getting them all, and maybe you will see some changes. Maybe, the likes will turn into loves!